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      1. The Experience Management Platform?

        Deliver exceptional
        customer, product, brand
        and employee experiences
        on the #1 XM platform

        Request Demo

        Four core experiences of business.
        One powerful system of action.

        Customer Experience

        Turn customers into fanatics

        Get feedback from customers at every meaningful touchpoint, analyze their comments to know what to do, then take action on the things that deliver measurable impact.

        Watch DemoLearn more
        Employee Experience

        Turn employees into ambassadors

        Improve the employee experience at every moment that matters with actionable insights for every people leader in the organisation.

        Watch DemoLearn more
        Product Experience

        Turn products into obsessions

        Launch breakthrough products by putting people at the heart of every decision from
        the features you develop to your pricing
        and packaging.

        Learn more
        Brand Experience

        Turn brands into icons

        Understand your market and your competitors better than ever before, and create lasting connections with your customers.

        Learn more
        Research Core

        Powerful research to power the four core experiences

        Get started with the world’s #1 research platform. Drag-and-drop simplicity. Automated analytics. Sophisticated research, made simple.

        Watch DemoLearn more

        Best in class security. Standard.


        Keep your customer and employee data safe and secure, manage user permissions, and comply with even the most stringent data privacy rules with built-in safeguards, controls and workflows.

        Learn more

        How XM Works

        Experience Management (XM) is how the world’s most successful businesses continuously improve the experiences people have with their organisations. XM focuses the entire company on delivering value to customers and employees, helping drive immediate bottom line results and create long-term value for shareholders. Here’s how it works:

        1. Qualtrics makes it easy to collect feedback from customers, employees, suppliers, partners, or any other stakeholder using the channels they prefer.
        2. Using advanced text and voice analytics, Qualtrics automatically surfaces hidden insights buried deep in customer feedback.
        3. With powerful AI and machine learning, Qualtrics generates recommended actions, then automatically routes them to the people in the best position to effect change.
        Learn more

        Get started with your
        personalised demo

        Look under the hood to see how it all works - book a demo with one of our experts and we’ll show you what the experience management platform can do.

        Here’s what to do

        • Fill in your details and click "Request Demo"
        • We’ll get in touch to book a date and time for a demo with one of our experts
        • On the day, we’ll walk you through the platform and show you how it all works

        Thank you for requesting a demo.
        We'll reach out
        to you shortly!

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